Five of the UK’s most influential professional organisations have teamed up to offer a unique User-Centred Design conference in London. UCD2012 explores how User Centred Design is applied in a variety of disciplines. The conference focuses on UK based speakers who are the best in their field representing a variety of different organisation and companies, including Google, System Concepts, BUPA, Accenture and DialogDesign. They will offer real world case studies, provide inspirational presentations and interactive workshops.
Conference fees are a modest £375 making UCD2012 an economical and interesting alternative to attending international conferences, purely academic conferences or purely UX conferences. UCD2012 is not-for-profit with any surplus reinvested either into a future conference or distributed to the organisations involved to be used in furthering the disciplines they represent. This has only been possible due to all speakers donating their time for free and all the hard work of the volunteers on the committee.
The conference offers opportunities for learning, sharing, networking and socialising with like-minded people.
Conference Programme
Reasons for Attending
- Relevant – its all about including the user in the design process
- Economical – £375 for two days (exl VAT) or £200 for (Friday or Saturday) one day of great content is a bargain
- Local – held in London with local presenters who know the local scene
- Applied – real world case studies, workshops & talks from companies and agencies
- Not for profit – all money raised is for the conference or goes back into the community
- Collaborative – five of the major professional groups are working together
- Convenient – held on a Friday and a Saturday meaning limited time needed off work
- Not just digital – insights also offered from medical, product and other offline services
What you’ll get at UCD2012
- Applied case studies from major organisations that will inspire and inform
- Quality local speakers who care about including the user in the design process
- Networking opportunities to meet potential employers, colleagues and clients
- Interactive workshops where attendees can learn the latest techniques
- Two days of sharing knowledge with others who believe in user-centred design
- Evening social activities to have a good time with colleagues old and new.









Oli Shaw – Rapid product invention for a Serendipitous service
In this workshop we will cover the concept of serendipity and how it can be leverage by using ‘big data’. Then, as a way of better understanding and remembering the principals of serendipity, you will have to complete a design challenge: Create a new product or service using some rapid invention techniques (which are shared & explained in the [...]